The history of the
James Boutique Hotel

After arriving from Portugal when he was young, Jaime Armindo started out his career in football
before moving to the construction sector where he worked for 35 years. Known as James by his
friends, he fell in love with Colmar and Alsace, a fascinating region that offered a wealth of
opportunities.

With his entrepreneurial and enthusiastic spirit, he decided to set himself a new challenge with his
entire family: to create a tasteful hotel where everyone is able to chat and live together as if they
were at home. This was how the 4-star James Boutique Hotel came into being.

Through our different journeys, our family has developed a great sense of hospitality.
We want to accompany our guests as well as possible and adapt our services in order to cater to
their demands to the letter.
For us, attention to detail and the well-being of others are essential.

And it was quite natural for us to choose the swallow, a lucky charm and symbol of hospitality and
loyalty in Portugal, to represent our hotel, your new nest.

The Hotel

The Reception

• Check in : 15h30
• Check out : 11h00
• Our Front Office is open every day 24/24H.

You can join us directly via the phone on your desk, making the 9.
We speak German, Spanish, Italian and Portuguese.

A family story

After arriving from Portugal when he was young, Jaime Armindo started out his career in football
before moving to the construction sector where he worked for 35 years. Known as James by his
friends, he fell in love with Colmar and Alsace, a fascinating region that offered a wealth of
opportunities.

With his entrepreneurial and enthusiastic spirit, he decided to set himself a new challenge with his
entire family: to create a tasteful hotel where everyone is able to chat and live together as if they
were at home. This was how the 4-star James Boutique Hotel came into being.

Through our different journeys, our family has developed a great sense of hospitality.
We want to accompany our guests as well as possible and adapt our services in order to cater to their demands to the letter.
For us, attention to detail and the well-being of others are essential.

And it was quite natural for us to choose the swallow, a lucky charm and symbol of hospitality and loyalty in Portugal, to represent our hotel, your new nest.

Our rooms

Our available atmospheres

Two colour of atmospheres can be found in all of the rooms. The natural theme works with touches of gold,  pastel and nude, while the royal theme also tackles more vivid blue shades. Atmospheres with gentle and sophisticated themes, playing with contrasting materials and colours to offer each room its own personality and tastefully comply with the codes of top-of-the-range hotel services. Here, brass is matched with wood for style and finesse, and a soothing effect.

• CLASSICAL ROOM

Simple and elegant, our six standard rooms offer a surface area of 18 sqm with an extremely comfortable 180x200 double bed.

• SUPERIOR ROOM

Distinguished and spacious, our 18 superior rooms offer a surface area of 21 sqm. They are equipped with very high quality 180x200 beds and it is also possible to install twin beds. Each room offers a small reading/coffee area with an armchair for relaxing and a coffee table.

• LUXE ROOM

Spacious high-end room, 27 sqm. This room is equipped with a bath, a walk-in shower, a separate WC and a bed 180x200. You can relax in the lounge and will also enjoy the view of the rooftops of Colmar thanks to its attic terrace.

• JUNIOR SUITE

Spacious premium Junior Suite - 34 sqm - equipped with a bath, a walk-in shower, a separate WC and a bed 180x200. It also has a lounge and an attic terrace with a view over the roofs of Colmar.

All our rooms have a safe at your disposal, free of charges.
Please note that the James Boutique Hotel **** declines all responsibility in case of theft.
On request, we put at your disposal: a dental set, a shaving set, a lady set, a manicure set and a comb.

Room cleaning service

We kindly inform our guests that our cleaning service is available until 12h30pm.
After this time, it won’t be possible for us to guarantee the room’s tidying.

Our facilities

• No smoking
• Strong box
• Coffee water tea
• Hair dryer
• Pets (extra charge)
• Slippers
• Bathrobe (in our Junior Suites only)

Procedure to call an other Room

1. Dial the number of the floor where is the room you want to join :

• 1st floor : 1,
• 2nd floor : 2,
• 3th floor : 3,
• 4th floor : 4.

2. Then, dial the number of the room you want to join.

• For example, if you want to join the Room 401, dial the : 4 401

Breakfast

A 100% local buffet in Alsace.
At James, our job is to take care about you. Even better, we spoil you.
Because Alsace is a region with a wealth of good quality gastronomic products, the team of the 4-star James Boutique Hotel serves delicious continental buffet breakfasts for you, prepared exclusively with local produce.
A Güeter! (Enjoy your meal in Alsatian)

Breakfast is served every day from 7.00 am to 10.00 am.

The Bar

You want to relax and enjoy a drink in a welcoming setting? James has thought of everything. Following on from the reception, the bar area is open for you to enjoy a pleasant moment in a private atmosphere. 
Settle down in our elegant lounges, havens for sharing, and sample our selection of coffees or teas and even local wines.

A "work" space with computers is also accessible for hotel guests.

The Boutique
Hotel concept

Emerging in New York in the 1980s, the Boutique Hotel's niche market experienced a boom at the end of the 1990s.

It is a subjective concept, without any predefined specifications.

For Americans, "boutique" - a French word - is the opposite of "Malls" (huge shopping centres). For them, a boutique is somewhere small and attractive, that offers a personal service, where customers are known and recognised when they visit.
This is where the notion of "boutique hotel" comes from, that is now used in the hotel trade.

This type of hotel fills the space left unoccupied by the standardisation of large hotel chains. Unlike these, each establishment has its own unique style based on its own specific positioning and personality.
It was Andrée Putman who paved the way for these structures with the Morgans Hotel in New York, an establishment still considered to be legendary and avant garde.

Later, at the start of 2000, Starck and Jacques Garcia developed the concept in France and Europe:
The Mama Shelter for Starck and the Athénée Hotel, the Odéon Hotel, le Fouquet’s, the Costes Hotel for Jacques Garcia and, more recently, the magnificent Hotel de Nell - Paris by Jean-Michel Wilemotte.

The Boutique Hotel aims to be an extension of the guest's lifestyle, which is why the 4-star James Boutique Hotel has drawn its inspiration from this spirited &
responsive concept to design a unique establishment that is free and accessible.

Tripadvisor

As a small, independent, family-run hotel ****, we need your support.

Do you like our boutique hotel? Don't forget to help us by leaving your review on our Tripadvisor page.

Thank you in advance and we hope you enjoy your stay with us.

James & team

Our Commitments
Environment

Our entire team has chosen to take action to reduce the environmental impact of our activities.

• Water management : consumption monitoring, savings, waste prevention,
• Energy management (gas and electricity): waste prevention, energy savings, heat pumps, etc.
• Waste management : selective sorting, reducing the weight of waste, sorting bio-waste.
• Sustainable purchasing policy for breakfast : purchase of local products 
• Choice of cleaning products : eco responsible label, neutral ecological products,
• Linen management : eco responsible cleaning products, bed linen with “Made in Green” label, reduction of terrycloth washing according to customer demand.